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So, what is the difference between a buyers agent and a sellers agent?

When it comes to navigating the real estate market, understanding the difference between a buyers agent and a sellers agent is essential. Whether you are planning to purchase a new property or sell your existing one, having the right representation can make a significant difference in your experience and the outcome of the process.

In this article, we will explore the key factors that define the difference between a buyers agent and a sellers agent, shedding light on their responsibilities, goals, and how they can assist you in achieving your real estate objectives.

The importance of choosing the right agent for you

Before we delve into the specifics, it is crucial to emphasise the significance of choosing the right agent for your real estate journey. A competent and reliable agent can provide valuable guidance, negotiate on your behalf, and ensure your interests are protected throughout the process. Whether you are a buyer or a seller, partnering with an agent who understands your needs and has expertise in the local market can save you time, money, and potential headaches.

Now, let’s examine the difference between a buyers agent and a sellers agent.

What is a buyers agent?

A buyer’s agent, also known as a buyers representative or a buyers advocate, is a real estate professional who works exclusively with clients looking to buy a property. Their primary goal is to assist buyers in finding and acquiring a property that meets their requirements and aligns with their budget. Buyer’s agents act as the buyer’s fiduciary, meaning they have a legal obligation to act in the best interests of the buyer throughout the purchasing process.  You can find out more about the role of a buyers agent in our blog “What is a buyers agent.”

Responsibilities of a buyers agent

When working with a buyer’s agent, you can expect them to fulfill various responsibilities to ensure a smooth and successful property buying experience. Some of their key duties include:

Property Search: A buyer’s agent will actively search for properties that match your criteria, considering factors such as location, price range, size, amenities, and other specific preferences.

Property Due Diligence: A buyer’s agent will perform upfront due diligence on a property to help you to understand the facts about the property and the area that it is located in. A good way to think of due diligence is “doing your homework” before you make any purchasing decisions.

Market Analysis: They will provide you with a comprehensive analysis of the local real estate market, including recent sales data, pricing trends, and other relevant information to help you make informed decisions.

Inspecting Properties: A buyer’s agent will schedule and accompany you to property inspections, offering their professional insights and guidance on each property’s pros and cons in relation to your search criteria.

Negotiation: One of the essential roles of a buyer’s agent is to negotiate on your behalf. They will work to secure the best possible price and terms, leveraging their expertise and knowledge of the local market. They are professional negotiators and understand how to strategically position your purchasing offer.

Contract Overview: Your buyer’s agent will review and explain the terms of the purchase contract, ensuring you understand your rights and obligations before signing any documents. They will also have a network of professionals to help you navigate the purchasing experience.  Usually a Buyer’s Agent will advise when a contract review by a solicitor is required and this should always be offered by a good buyers agent, especially when buyers are not familiar with a real estate contract.

Coordination: Throughout the purchasing journey, a buyer’s agent will coordinate with various parties involved, such as the seller’s agent, building and pest inspectors, lenders or mortgage brokers, and conveyancing solicitors, to ensure a smooth and timely purchasing process.


image of a buyers agent at a property inspection for difference between a buyers agent and a sellers agent


What is a sellers agent?

A sellers agent, also known as a listing agent, represents the interests of the seller in a real estate transaction. Their primary objective is to market and sell the property at the best possible price and conditions, while protecting the sellers interests. Sellers agents work closely with homeowners to guide them through the selling process, from pricing the property to closing the deal.

Responsibilities of a sellers agent

A sellers agent assumes a range of responsibilities to help homeowners sell their properties effectively. Here are some of the tasks they typically handle:

Property Appraisal: A sellers agent will conduct a comprehensive market analysis to determine the optimal listing price for the property. They consider various factors, including recent comparable sales, property condition, location, and current market conditions.

Marketing and Promotion: Sellers agents employ various marketing strategies to attract potential buyers to the property. This may include professional photography, online listings, open houses, print advertising, and networking with other agents.

Listing Preparation: They assist sellers in preparing the property for sale, providing guidance on staging, repairs, and necessary improvements to enhance its appeal to potential buyers.

Negotiation: Sellers agents possess strong negotiation skills to work for their client, the seller’s, interests. They handle offers and counteroffers, aiming to secure the most favorable terms and price for the property.

Contract Guidance: When an offer is accepted, the sellers agent will guide the seller through the contract process, ensuring that all legal and financial obligations are met.

Transaction Management: Throughout the sale, a sellers agent will oversee and manage the transaction, coordinating with the buyers agent (or the buyer directly), inspectors, appraisers, and other parties involved, to ensure a smooth contract process.


image of a property inspection for what is the difference between a buyers agent and a sellers agent


FAQs when understanding the difference between a Buyer’s Agent and a Seller’s Agent


Q: What is the difference between a buyers agent and a sellers agent?

A buyers agent represents the buyers interests in a real estate transaction, assisting them in finding and purchasing a property. On the other hand, a sellers agent represents the seller and focuses on marketing and selling the property.

Q: How does a buyer’s agent get paid?

Throughout Australia, a buyers agent receives their compensation through a fee paid by the buyer, their client. This payment can be a percentage of the final purchase price or a fixed fee.

Q: Can a buyers agent buy any property that is available for sale?

Yes, a buyers agent can show their client any property listed for sale.  This includes properties listed online by all real estate agents as well as properties that are off-market, or pre-market that the buyer may not otherwise see.  Their goal is to help the buyer find the right property, regardless of the listing agent. Due to their network, they usually have access to a much higher volume of properties to present to their client.

Q: Can a seller have more than one agent?

Yes, a seller can choose to work with multiple agents simultaneously, known as an open listing or a non-exclusive listing. However, this approach can lead to complications, such as agents competing against each other and potential confusion in the marketing of the property.

Q: How long does it typically take to purchase with a buyers agent?

The duration of a real estate purchase can vary significantly depending on multiple factors, such as market conditions, financing contingencies, inspections, and the complexity of the transaction. A buyers agent can help in accelerating your property purchase as they are professionals at focusing your search and targeting the market to find a property that matches your criteria.

A main difference between a buyers agent and a sellers agent is that the sellers agent will typically run a sales campaign for a set amount of time, whereas a buyers agent is focused on finding the right property for you.

Q: Can a real estate agent represent both the buyer and the seller?

In Queensland, it is illegal for a real estate agent to represent both the buyer and the seller in a transaction whilst receiving a payment from both parties. However, some sellers agents might make you feel like they are helping you as a buyer, even if you are not paying them.  Remember, as a buyer, it is important to understand the difference between a buyers agent and a sellers agent and weigh up if relying on a sellers agent to act in your best interests is right for you, especially when they are paid by the seller. An independent buyers agent will always act for only the buyer in a real estate transaction.


Conclusion – What if the difference between a buyers agent and a sellers agent?


In conclusion, understanding the difference between a buyers agent and a sellers agent is crucial when navigating the real estate market. While a buyers agent focuses on assisting buyers in finding and acquiring their ideal property, a sellers agent works with property owners to effectively market and sell their property. By selecting the right agent based on your needs, you can ensure a smoother and more successful real estate transaction.

Remember, whether you are a buyer or a seller, working with a professional and knowledgeable agent can provide valuable expertise, negotiation skills, and peace of mind throughout the process. So, take the time to research and choose an agent who aligns with your goals and priorities, and embark on your real estate journey with confidence.

In the end, if you are looking to buy a property, the difference between a buyers agent and a sellers agent can be enormous for your future.


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It can be overwhelming to get everything right when selecting your ideal investment property, but that is why we are here to help.  If you need assistance in securing your next home or investment property please get in touch with Brisbane buyers agents Streamline Property Buyers.

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